For 18 years
What has shaped HYTOP?

It's the courage that "They who know nothing fear nothing".
It's the ongoing endeavor for independent research and development.
It's the fearlessness to cope with harsh conditions.
It's the passion to work side by side with our clients.
It's the spirit of challenge of working day and night to make technological breakthrough.
It's the courage and determination to make continuous breakthrough in industrial development and structural transformation.
It's the strategic insight to deepen the layout and continue to explore the fields of intelligent control, digital and intelligent new energy, automotive electronic, automation and etc.
It's the vision to create a sustainable future for digital intelligence.
Nowadays
At the strategic development stage towards grouplization and internationalization
We need to be fully prepared to move forward with a brand-new look
From now on, we will start a new leap of HYTOP brand

Let's witness together

HYTOP brand upgrade

01NEW START

Regarded the internationalization as part of HYTOP's strategy, we use "HYTOP" as a new English logo, with acronym "HY" of "Hongying"as an element, combined with the English word "TOP", implying HYTOP corporate spirit of pursuing excellence, struggling to move forward and scaling new heights for 18 years.

"T" stands for "Technology", "O" for "Outstanding", "P" for "Pioneer", representing the image of HYTOP as a pioneer in the pursuit of excellence on the road of technological evolution.

The new Chinese and English logo adopts arc-shaped visual design full of tension, showing a flowing, efficient and connected image, expressing our continuous progress towards the intelligent, digital and interconnected future.

l Brand slogan: Integrate digital intelligence, drive the future

The new slogan of HYTOP is derived from our mission and vision. Relying on electronic and electrical digital intelligence control technology for 18 years, we aim to build a comprehensive intelligent, electrified, interconnected and unmanned ecosystem, and are committed to becoming the most trusted digital intelligence partner of our clients. We consistently approach today with a forward-looking perspective, collaborating closely with our clients to assist them in establishing a competitive advantage for achieving more sustainable development.

02NEW VISION

The new brand vision of HYTOP originates from the square that represents the precise control ability, and the circle that represents the source of future power. The two converge to form an arc-shaped design with a sense of support and elastic tension, bringing strong driving force to the stable shape.

The combination of square and circle shows the full self-motivation and continuous upward energy of HYTOP, which is the internal impetus to promote the continuous progress of enterprises. The intersection of lines indicates that HYTOP will connect new business areas with an innovative spirit, and also implies that we will work together with all the ecological partners to make continuous improvement for future development.

Hongying's brand new visual recognition system

The visual design also implies the concept of horizon line, symbolizing the HYTOP's spirit of keeping down-to-earth and continuous exploration, and expressing HYTOP's desire to create a better world.

03NEW MISSION

Choice today shapes the future. In the face of the energy challenges and the digital transformation, we have been promoting transformation of industrial structure on the basis of our digital intelligence capabilities for 18 years. Nowadays, the development of digital intelligent technology has made the world more closely interconnected and more efficient. HYTOP is dedicated to apply innovative technology in the field of mobile and energy management and create a new future with an efficient collaborative system of digital intelligence. Thus we upgrade our corporate brand mission and vision, which will become the source of power for the new future of HYTOP.

l Brand mission

We make use of the electronic and electrical intelligent control and energy management technology for the future and provide end-to-end system solutions, making mobile equipment intelligent and efficient, continuously improving the utilization efficiency of resource and energy, and promoting the sustainable development and social prosperity in the future.

l Brand vision

To become the most trusted digital intelligence eco-partner

l Core value

Refresh, stands for a new start.
Refresh, represents endless progress.

With the new brand image and brand visual as the start,
HYTOP will stay more competitive and more advanced identity as the most trusted digital intelligence eco-partner,
to make contribution to the transformation of the industry and the sustainable development in the future!